This is what was making his marketing ineffective and costly using Sales Navigator. Problem with how Matt was using them was that he was basically sending out cold sales letters to their prospects through it.įrom our experience people see these as ’spammy’, if you don’t provide any value upfront before the email and then they simply ignore them. With the Sales Navigator each user will get around 20 InMails they can send to a user per month. Once you click that an InMail messaging window pops up allowing you to send an InMail: To send an InMail you search for a user, hover over connect and click InMail as shown below: However, you only get a certain amount per month, then once you go over that you have to pay around $10 per InMail. This is available to both Premium account users and Sales Navigator users. InMails allow you to send messages to any user on the platform without being connected with them. This was proving to be extremely expensive and using the InMail feature was netting them very little response in engaging with their prospects. His team would find leads using the Sales Navigator suggestions then send them a standard ‘cold’ InMail to those prospects. Matt and his team were advised that he should be sending out InMails to potential leads that are presented to him and his team.
And for the costs? Well, Matt was paying $3000 per month – sometimes a lot more when he went over his quota of InMails. He told Alex that he had been using the LinkedIn Sales Navigator for him and his team spending around $3000 a month. But after getting some pretty average results with what he had been doing, he felt like it was time.Īfter a few minutes of general chit chat they started diving deep into what he had been currently doing with his marketing on LinkedIn. It had been a few years since they connected and Matthew hadn’t reached out to him before regarding his LinkedIn marketing. Before we do that though, let us just say that regardless of any premium option you choose, the way in which you use it is paramount to your success.įunnily enough a few months ago our founder Alex Pirouz had a coffee with his friend called Matthew who runs a very successful legal firm here in Melbourne, Australia. However keep reading the article, because we’ll reveal how this is changing significantly over the next few months and how you can prepare yourself for this change.
#SALES NAVIGATOR LINKEDIN PLUS#
Up until a few months ago our stance was that the Business Premium Plus option was always a better option, because there wasn’t a great deal of difference between the two upgrades – so the extra spent on the Sales Navigator just wasn’t worth it.
#SALES NAVIGATOR LINKEDIN TRIAL#
If you want to test it out for yourself hover over Business Services and click Sales Solutions as shown in the screenshot below:įrom there you can either request a free demo, or sign up for a free trial of the professional edition: If you manage a sales team it will also give you insight into how well your team are using LinkedIn. Allowing you to create a newsfeed of just your prospects where you can communicate on their posts – even if you’re not their connection.Providing a way to contact users through using the InMail function.Unlimited search results at a time when searching the database of LinkedIn users (this is restricted on free accounts).Automated lead suggestions for you based on data you enter from the start on your target clients.
This gives sales professionals and individuals more options to be able to find, track and build relationships with leads through LinkedIn.īelow are some of the major benefits of Sales Navigator: For those that may be unaware, LinkedIn has a solution you can purchase called Sales Navigator.
Over the past 2 years since its launch we’ve had a lot of sales professionals and Entrepreneurs ask us the question on whether not the LinkedIn Sales Navigator is worth it.
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